Eco & Sustainable Tourism Israel is a non for profit organization, established on 2006,
in order to promote awareness and implementation of sustainable principles and practices in
Israel's tourism industry. The organization vision is to: “Turn the Israeli tourism industry into
a vehicle for conserving natural and cultural resources and enhancing local communities' self
sufficiency and empowerment capabilities". To fulfill our vision and work with all relevant
stakeholders with various platforms and frameworks, including: website, professional
workshops and lectures, educational and marketing events and materials.
For more information see this power point presentation.
The organization operates according to the following definitions:
Sustainable tourism is: "a development that meets the needs of the present tourists and
host regions while protecting and enhancing the opportunity for the future. It is envisaged as
leading to management of all resources in such a way that economic, social and aesthetic
needs can be fulfilled, while maintaining cultural integrity, essential ecological processes,
biological diversity and life support systems". (World Tourism Organization)
Ecotourism is: "a responsible travel to natural areas that conserves the environment and
improves the well-being of local people" (The International Ecotourism society). Therefore,
Ecotourism's goals are:
1. Improve conservation capabilities
2. Strengthen local tourism industry
3. Improve communities' well being
4. Enrich tourists' experience
Michal Wimmer-Luria, Founder & CEO
MSc in Environmental Management, Wageningen University, the Netherlands. Her office
prepared the 'Yarqon River Ecotourism Strategy and Action Plan' for the Yarqon River
Authority and the 'Strategy and Action Plan on Sustainable Tourism' for the Ministry of
Tourism. Lecturer in the Hebrew and Ben Gurion Universities and in professional workshops.
Dor Havkin, V.RPS. and Director of ecological development
Certified permaculture consultant by the Brisbane Permaculture institute, Australia, and an
environmental implementation consultant. Builder of grey water recycling systems. Lecturer
in workshops for green building, permaculture, etc.