Why Israel?
Israel is located in the
crossroad of three continents – Asia, Africa, and Europe –
and therefore it is rich and diverse in natural and cultural
attractions. Within a short journey, tourists can enjoy an
immensely diverse range of activities that cater to all
tastes, interests and capabilities.
Why Ecotourism?
In order to ensure the long term
attractiveness of Israel's unique and diverse natural and
cultural resources, tour operators together with tourists
must use resources in a most sustainable way - and educate
others to act the same!
Their effort will pay off soon
enough.
Our Mission
In order to keep Israel an
attractive destination, we help tour operators – by
publicity, training, guidance, financial and technical
support and more – to be or to become ecological.
